Play Store apps that have a large number of high star ratings and favorable reviews have a greater probability of getting featured and promoted in the app's intended category. This is because these factors influence the search results. The likelihood that app users will keep your app installed increases in proportion to the amount of effort you put into responding to and addressing unfavorable feedback.
When it comes to app store optimization, ratings and reviews are an absolute necessity. In this brief and unpolished tutorial to app ratings and reviews in Google Play, we will explain what they are, how they function, and why they are so important. This article will provide you with all of the information you require for a successful start if you are just beginning to handle the ratings and reviews for your app.
What are app ratings in Google Play Store?
The rating of an app is a quantitative statistic that demonstrates how users perceive and react to the app in question. The ratings that your app earns are displayed in the search results on Google Play and, as a result, have a significant impact on the percentage of users who decide to download it. The ranking system for the Google Play Store takes into account app ratings, as has been confirmed on multiple occasions by Google representatives. Applications that consistently receive good ratings have a far better chance of being ranked highly in the search results of the Play Store.
Or, the performance of your app is dependent on the app rating velocity, which is the ratio of the number of ratings an app receives to the total number of ratings it receives. According to the findings of the study, many users will not even consider installing an app if it has a rating of fewer than 4.0 stars, let alone a rating of 4.5 stars or lower.
Therefore, not only do good ratings influence the rate at which apps are installed and converted, but they also influence the amount of traffic that Google Play Browse receives. Apps that have received a high number of positive reviews on average have a greater chance of getting featured in the Play Store's Top Charts and Featured apps sections.
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