Social media is any digital tool that allows users to quickly create and share content with the public. Social media includes a wide range of websites and applications. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are designed to streamline photo and video sharing.
What makes social media unique is that it is both broad and relatively uncensored. While many social media companies impose some restrictions - such as removing images that show violence or nudity - there are far fewer limits on what someone can share than with other mass communications media such as newspapers, radio stations, and television channels.
Because social media includes so many different types of websites and applications, the function of these tools also varies. However, most social media sites begin with a user creating a profile, usually by providing a name and email address. Once a profile is created, users can create and share content. For example, an Instagram user with a new account can take a photo and post it to their profile with a caption.
In addition to creating content for their profile, social media users can also find other users whose content they want to follow or comment on. Depending on the type of social media, a user can "follow" another user, add them as a "friend," or "subscribe" to another user's page.
Because social media includes so many different types of websites and applications, the function of these tools also varies. However, most social media sites begin with a user creating a profile, usually by providing a name and email address.
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5 Top Social Media Sites
YouTube
YouTube is a video sharing website. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute, more than 35 hours of video are uploaded to YouTube every day. Video files can be very large and are often too big to email to someone. When you post a video on YouTube, you can share it by simply sending the other person a "link," which is the "address" of the relevant web page. When YouTube was launched in 2005, it was meant to publish and share original video content. Since then, however, it has also evolved into an archive where favorite clips, songs, and jokes are stored, as well as a marketing site for companies to promote their products.
Nowadays, the term "viral video" is in common use. This refers to a video clip that people liked so much that they emailed the link to millions of other people around the world - so it spread like a virus. Companies have realized that they can take advantage of this ability to reach potential customers and have set up their own YouTube accounts to post advertisements and other marketing videos.
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